Established in Lahore in 2020, Mehak Yaqoob Couture has redefined  Pakistani luxury fashion with its endearing delicate designs. A fashion house of eastern and haute couture clothing that ensures the uniqueness of each piece in its level of individuality and originality. It brings the dynamic fusion of bridal couture and formal/party wear.

The shared knowledge of fine craftsmanship and design innovation is vital for our industries to move forward enabling social sustainable growth. The brand aims to provide both couture and a luxury prêt-a-porter line, which is highly anticipated every season for its signature  patterns and exquisite aesthetics that celebrate femininity.